Firstly, although it's expensive (£14.25 for 500g), you get what you pay for. Firstly, it smells absolutely gorgeous: you are greeted with a waft of strawberry and vanilla milkshake as soon as you open the bottle! I'd say the scent on my hair lasts up to a whole day, which is pretty amazing!
I have to admit, when I first started using American Cream I had a bit of trouble - it would leave my hair knotty. But for some reason, that's all stopped now! I used to apply so so so much, because I didn't think it covered much of my hair, but I stopped using as much and now it leaves my hair soft, gorgeous and sweet-smelling.
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